This is your brand’s marketing health and wellness check-up. Through social media analytic tools, we will check your brand’s activity levels in comparison to your closest competitors and evaluate this against the market norms of your industry. Our detailed report will provide marketing insight about how your brand compares in size, weight, reach, and influence.
We conduct research and analysis into what’s trending among the general public and your target audience. This process gives you a thorough and comprehensive understanding of consumer behavior based on what media they consume as well as where, when, and how they prefer to use social media. This will support us in developing the best go-to-market (GTM) media and communications strategy to ensure you’re always a step ahead of your competition.
We develop and identify the overarching message and single-minded value proposition for your brand. As an independent brand guardian, we consider both internal and external communications, the general public’s perceptions of your brand, and various stakeholders before mapping out your brand’s strategic thrusts (also known as content pillars).
To strengthen and enhance your brand’s engagement with your target audience, we strive to build connections and foster relationships. To embed your brand within your target audience’s social networks, we rely on the creation of relevant content paired with an effective paid media strategy.
We’ll advise on selected brand partnerships and influencer marketing to build brand recognition and create the necessary conditions for optimal word-of-mouth marketing. As audiences begin to organically advocate for your brand in their social media communication and interactions, your brand will begin to enjoy a stronger rapport with your audience and acquire greater customer loyalty and consumer awareness.
For your brand to achieve higher visibility and build up credibility, we will curate existing positive comments, reviews, and other suitable social proof and share it with the masses.